Mock Brand PR Strategy

This mock PR event concept for Most Prominent Co. is designed to promote the brand’s social media channels while reinforcing its public image as a community-driven company that values fair labor, women’s health and rights, conscious consumption, and sustainability. The one-day weekend event, Real Clothes, Real People—inspired by the brand’s motto of telling the stories behind those who make the clothes and encouraging intentionality in what we create, purchase, and wear—aims to boost MPCo.’s Instagram presence by increasing followers and engagement by 10%. In addition, the event seeks to raise local awareness around garment production, labor rights, and sustainability, further amplifying the brand’s mission and impact.