I developed and executed social media campaign strategies for the launch of AM Edit’s TV series and the release of its second magazine issue. Content shared across Instagram, Facebook, and TikTok increased visibility for the magazine’s homepage and boosted audience engagement with both the show and social platforms.
Digital Magazine Launch Event
I developed and executed the social media campaign strategy for AM Edit’s second digital issue, which featured a daily countdown incorporating behind-the-scenes photos and short videos documenting the magazine’s creation. These were shared across Instagram, Facebook, and TikTok to build excitement ahead of the release. The campaign also included ticket giveaways for the highly anticipated launch event at Kuriftu Resort’s new African Village during its opening weekend, as well as additional behind-the-scenes content from event preparations and the making of the issue. In addition, a media pitch I crafted successfully secured AM Edit a feature on Kana Television, further amplifying the issue’s visibility and reach.
Ethiopia DStv Series Launch
I developed and led the social media campaign strategy for the launch of AM Edit’s DStv series, which showcased behind-the-scenes video content from the making of the magazine’s second issue. The strategy included a daily countdown on Instagram and Facebook leading up to the first episode release, along with short episode trailers shared in advance to build excitement and drive audience engagement.
