For the 2026 African Mosaïque Benefit Gala, I led the development and execution of a comprehensive, multi-channel marketing campaign designed to drive awareness and attendance across digital and physical platforms. This included strategy and rollout across social media, print, and digital out-of-home placements.

I designed all promotional assets for the event—from posters and banners to tickets and social content—ensuring a cohesive and visually compelling identity throughout the campaign. In addition, I produced and edited video content used to further amplify the event’s reach and engagement.

Beyond creative direction, I managed influencer outreach and guest coordination, curating a strong and relevant attendee presence. I also facilitated press coverage for the event, securing television features that expanded visibility and elevated the gala’s public profile.